Last night at the New York Public Library, the VIPs and A-listers of NYC were out in full effect for the launch of new premium liqueur Qream (with a Q). Making it’s east coast debut at the New York Public Library, Qream is the brainchild of super producer and Vixen fave Pharrell Williams.
About his new liqueur, he told Vixen “When we looked at the market for liquor, there was a huge hole. Nothing out there bringing together women and indulgence.”
So Pharrell decided to fix that with his new liqueur. As it’s name suggests, the liqueur has a creamy consistency, is sweet, indulgent and is the perfect compliment for a fancy female’s night out. But what did you expect coming from a fashion icon and ladies man like Pharrell? But don’t worry, for the ladies who are health-conscious or lactose-intolerant, you’re in for a treat.
“We went in to the lab with our chemist and she beat it all the way to 99% lactose free. So for people like myself who need to be near a bathroom when you drink milk, it’s safe,” spilled Pharrell at the press preview for the event.
VIPs in attendance included hip-hop icons like Jay-Z, Russell Simmons, Q-Tip, Swizz Beatz, and DJ Khaled as well as A-list entertainment folks like (VIBE summer beauty) Kat De Luna, Selita Ebanks, Tyson Beckford, Meeka Claxton of Basketball Wives fame & more.
Will you be splurging on a bottle of Qream anytime soon? Let us know!
See more pics of the guests inside.