Why we like them: With brands dropping every day, it’s hard to stand out and catch the eye of hundreds and that’s exactly what Served Fresh did. A simple post on IG sent the social media world buzzing and confirmed why they are Vixen’s next designers.
We came together: “We wanted to do something that was really unique and communicate what we were thinking creatively on a variety of different levels. How we can take what was happening socially and translate that into art, and how we can create a clothing brand with a distinct presence so that when you saw one of our pieces, you immediately made a connection to our brand and what we were trying to communicate?”
The brand is a long time in the making: “We were officially incepted September 24, 2012, but we were in the making for over 2 years.”
The concept is: “The Served Fresh brand, name and concept is based off of bakery metaphors and the premise being that we’re constantly creating something new. It’s not a traditional brand where you have a fall line, winter line, etc. We’re always creating a new piece and feeding off of what’s happening around us. The donut is our key logo. Then we introduced the chef logo just to reinforce the theme. All of our packages are similar to that of a bakery. If you were to purchase any garment, it would come packaged similar to the way a cake would come.”
The brand style is: “It’s luxury because we offer a premium product. All of our pieces have a ton of detail and are made on good quality fabrics. It’s urban in the sense that it’s really accessible and falls in the category of a street wear brand. Our core customer at this point is urban. It’s chic because it’s it can be dressed up and dressed down.
The team designs together: “It’s a collaborative effort. Nothing that we do goes out the door or into production until we have feedback from everyone. We want a collective effort of support behind the scenes. Everyone on board has to feel passionate about the piece so they can promote it and push it with the same passion as if they designed it. Everyone has a say in the product that we put out.”
Our celebrity wish list is: “Rihanna, Teyana Taylor, and King B. Rico Love, Jay-Z, Fabolous–he’s just a great representation of Brooklyn, NY, and Kanye West. He has this quintessential presence that exudes fashion. He knows what he wants and he’s fearless.”
They plan to expand: “We definitely want to do some partnerships. We see what we’re doing as wearable art and that going to take us in a different direction. We don’t want to do the typical stuff like hats; we want to do something a little different like baby toys, really unique towels, and skateboards. We don’t look on what apparel to work on next, but what next space do we want to present our brand onto.
Jump the page to see some of the designs.
“We saw Miley’s [VMA] performance and there was a lot of discussion about her transition. Some people are disgusted by it and others are inspired by it. We took a positive spin on this piece and we’re inspired by aspects of her transformation. It embraces the fact that people go through the process of not wanting to be what they used to be. They’ve matured and grown more and experience different things in life and it’s taken them into a different direction. This is not RIP to Miley; this is RIP to the character Hannah Montana.”
“This was done as a dedication to the memory of Trayvon Martin. The 17 is comprised of 17 things he’s not going to be able to do because his life was tragically ended. This piece means a lot to us. There’s a card that comes with the shirt and proceeds from each sale of this shirt are going to be dedicated to the TrayvonMartin.org.”
Tale of Two Cities
“It was risky for us. It was kind of sitting around in our portfolio. We didn’t know about it because there are a lot of strong opinions and strong followers of both iconic hip-hop artists. We’ve never seen a piece that put them together. We wanted to juxtapose the images in a way that made them merge and show that they were similar within their culture, but very different. We know Tupac’s not originally from LA and we referenced the name of the Charles Dickens novel A Tale of Two Cities.”