Nicki Minaj might be looking to take more than just Cassie away from Diddy.
The “High School” raptress is making her foray into spirits as the new part owner and face of Myx Fusions, the fruit-infused, single serve moscato wine brand. Chief Marketing Officer Mona Scott-Young explains the brand’s campaign expansion into print, radio, and television — something the rapper is no stranger to.
“The collaboration between Nicki Minaj and Myx Fusions is a game changer,” said Mona Scott-Young. “Nicki is an innovative trendsetter and has the ability to energize the masses. She embodies everything that Myx Fusions represents – style, spontaneity and the desire to push the envelope and inspire change. Both brands are perfectly aligned.”
The Queen Barb feels the same. “I have no doubt that it will be number one. It’s a great-tasting, amazing product that people will love. Myx Fusions gives us an opportunity to revolutionize the wine industry.”
The moscato wine is currently available in NY, NJ, LA,and Las Vegas but is expected to expand to more markets soon.
Photo Credit: Myx Fusions