Pantene is zooming in on the versatility of black hair in their latest campaign. To introduce their “Gold Series,” the beauty brand recruited a range of black models to promote new products, including a “Moisture Boost Shampoo,” catered to African-American women with natural, relaxed and transitioning hair.
“So many wrong things are said about how it grows from our head, but to think that beauty is only sleek and wavy is crazy,” a narrator cites as each woman showcases her crown with pride in the first nationwide commercial for the newly-launched line. “Because whether we choose to wear it relaxed or natural, every strand is testimony to our history. That makes us stronger, and strong is beautiful.”
Learn more about the “Gold Series” here.