It all started with a tweet to writer Deepak Chopra.
A lover of his work, Rachel Roy reached out in the hopes of a collaboration, and Chopra accepted the challenge of creating a T-shirt collection with the beloved designer. Each tee will bear an inspirational quote from the author that will motivate even those who may not be familiar with the spiritual pioneer. Roy explains:
“I have a vision of vintage rock-and-roll tees, but instead of the title of the album, it would be the saying. Even girls who don’t know Deepak will think they’re wearing a cute shirt.”
While the duo is still finalizing the details, Chopra will launch an mp3 button this month via ahalife.com. Fashion and inspiration meet in this pre-programmed accessory that holds a 10-minute explanation of the Law of Attraction and 20 minutes of Guided Meditation.
The collection will be available by the year’s end and proceeds with be donated to the Chopra Foundation, a charity that supports education in India.