According to The Hollywood Reporter, the singer has quietly launched her very own beauty and stylist agency, Fr8me, alongside managing partner Benoit Demouy.
“Hair, makeup and styling play an important role in creativity,” Rihanna tells THR. “I am very involved with that part of my process, so this agency was an organic thing for me to do.” The LA-based agency will aid artists in securing commercials, editorial shoots, and appearances at red card events.
And Rihanna has already rounded up a group of trusted professionals to represent her agency like her makeup artist Mylah Morales, hair stylists Patricia Morales and Marcia Hamilton, and Jason Bolden, who’s a wardrobe stylist to Taraji P. Henson. “We are lucky enough to have some of the best artists at Fr8me,” adds Rihanna, “but I also have a soft spot for finding new talent with extraordinary skills!”
In addition to Fr8me, Rihanna also has started her own photo agency, called A Dog Ate My Homework, that currently represents Erik Asla and Deborah Anderson.
“Our goal is to have a stellar reputation,” Demouy told THR. “The industry’s changed so much — rates have gone down, and clients just grab images off social media, trying to bypass paying artists. But we’re concerned with social media, too — we’ll take a makeup artist with 500,000 followers over someone else.”
Well, if music doesn’t work out for Rih Rih, there’s always the business side of the industry.