Vashtie really needs no introduction. The downtown culture curator has several slashes in her bag of boss titles–director, designer and DJ, just to name a few–but most importantly, the down-to-Mars, hardworking woman knows how to enjoy the perfect summer Friday.
In collaboration with Green Label Sound and brand agency Team Epiphany, the 32-year-old creative hosted TE’s #SummerFridays at NYC’s Open House Gallery last week, alongside 90s-loving bestie Oscar Sanchez.
Sure, a breezy afternoon (all play, some work) with a star-studded crowd is luxury best served cool, but the bonus? Va$htie gave us the rundown of her summer Friday faves and why she doesn’t mind going Green Label. – Niki McGloster
VIBE Vixen: What brings you out to #SummerFridays?
Va$htie: Everything Team Epiphany has done thus far has always been really creative and cool in a really organic way, where it unites all different worlds. Just knowing their history with bringing brands together in an organic way kind of brought me out. I DJ so I came out on a professional level, but I also came out to support because Green Label Sound, in particular, has been bridging music and culture in a unique way.
So you want to do more with Green Label.
Absolutely. As far as a brand that’s interested in tapping into youth and music culture, I love it. I feel like a lot of brands just try to come in a throw their logo on something, [but] I’ve been seeing the growth of Green Label. I love their vibe and I love that they’re listening to the artist, as opposed to telling the artist what to do.
As an artist–a DJ–yourself, how are things progressing?
I feel like it was one of the creative outlets that I never really pursued until doing my parties with Q-Tip. He would urge me to do it. It’s cool because I feel like I’m a budding DJ. I use the word lightly because there are DJs that’ve carried records through clubs and know the actual craft of deejaying. This is a new way of the form, the digital age, and I like to use the word selector.
VV: Describe the perfect summer Friday.
V: Getting out of work early, meeting up with some friends, going outside to an outdoor venue. Have a drink and listen to music–a bike ride. Keeping it low-key and local is something I like.
I’m very famous and probably hated for these denim cut-offs I wear all the time [Laughs]. A tank top and some low top sneakers–comfortable.
Favorite summer song?
I really love “Lolita” from Leah LaBelle. So good. And I’m obsessed with “Numbers on the Board.”
Cool. So what’s coming up for you next?
I’ve been doing a lot of creative directing lately. My brand Violette, we’re coming out with a summer collection that’s going to be dropping soon. Within that collaboration, I’m working with Baron Von Fancy, who I’ve collab’d with before. And deejaying more and bringing 1992 on the road.
Dope. And you know I saw you at Pusha’s Creme store opening. Is there any chance of a collab?
I would love to. He was probably my first friend who was in the music industry, so it’s cool to see the transition. To me, he’s like my play brother. It’s funny ’cause he just makes fun of me [Laughs].