Kanye West is running with a new team right now. On Monday, he made it official by making an appearance at the adidas Global Brand Conference in Germany and announcing that his new adidas sneaker—the “YEEZi”—is going to be available in June. Kanye also spoke at length about why he decided to stop messing with Nike, the company that helped him create the “Air Yeezy,” in order to launch his own line with adidas.
“When I create and we create, it’s not based off the idea of celebrity advertising,” he said. “This was the company that was experienced and brave enough to let me create.”
After hearing Kanye speak at the conference, we can’t help but think that the situation he has going with adidas right now will ultimately be better for him in the long run than the relationship he had with Nike. And to prove it, we came up with a list of the 7 reasons why adidas is going to be a better fit for Kanye West than Nike.