Kanye West is either fuming or cackling right now. Last Friday (April 5), Ray J released the cover art for his new single, “I Hit It First,” featuring a blurred-out photo of Kanye’s baby mama Kim Kardashian. Then, he took to the airwaves on Hot 97’s Cipha Sounds & Rosenberg Show yesterday and tried to act like the song wasn’t about his ex-girlfriend/sex tape partner. “[It’s] about a concept,” he said. “People are going way too deep. I’m not trying to create no war.”
When the track finally leaked later on in the day, it was pretty clear that Ray J created it to get a rise out of KimYe. So if you’re Kanye, what do you do? Write a diss track about Ray J? Call Ray J and curse him out? Contact the Cipha Sounds & Rosenberg Show and schedule a follow you interview? You could. But what fun would that be?
If you really want to get back at Ray J, you’ve got to be a little bit more creative than that. Ray J may have “hit it first.” But these responses would give Kanye the last laugh.