Talks of the significance of the Grammy Awards surface whenever “music’s biggest night” approaches. Some artists choose to boycott given the Recording Academy’s glaring oversight or in Frank Ocean’s missive, “cultural bias.” But for other artists who take home the hardware, or even land a nomination, their success in the music industry can change in an instant. This is the case for those who fall in the Best New Artist category.
For a rising or already established artist, the aforementioned classification thrusts them in front of the global stage by introducing them to a new set of viewers who were unaware of their success before they gave their acceptance speech. Part of the rules for qualifying mandate that an artist “must have achieved a breakthrough into the public consciousness and impacted the musical landscape during the eligibility period.” For 2017’s recipient, Chance the Rapper, he exceeded the rules and regulations of the showcase, and nearly swept the rap bracket. Now, he’s landed in great company within the Best New Artist hall of fame.
Check out VIBE’s list of some of our favorite artists to see how they thrived on the charts after winning the Grammys’ newbie accolade, and the charting success that Lil Chano from 79th can look forward to.