Fabolous and the VP of Marketing for high-end retailer VILLA, Set Free, have joined forces for the brand’s new footwear launch.
VILLA is re-packaging their annual “Perfect Week,” and morphing it into “Fabolous Week.” The partnership between the Brooklyn rapper, and the week long event was made to release four new Timberland, Reebok, Converse and New Balance styles to the market.
Starting this past Monday (Nov. 21) until Thursday (Nov. 24), VILLA and the “Young OG Project” rapper are introducing the Timberland 6 “First Frost,” Reebok Question Mid “Liberty Bell,” Converse Naturel Chuck Taylor High and New Balance 999 “Boathouse Row” into the market.
The Reebok shoes debuted on Monday, while the Timberland boots made their arrival the following day. The New Balances hit stores today (Nov. 23), and be on the lookout for the Converses, which will drop tomorrow (Nov. 24) at a special event, reports HYPEBEAST.
“Besides it being a dope release for sneakers, it’s also a very innovative way to showcase different styles with retail brands that’s always been connected to variety,” Fabolous tells VIBE.
He also adds that working with Set Free has been a great help considering his expertise on the business side of things. “Set Free has been best at being the point person from day one,” he says. “He also gets it as far as branding and looks. Put as much time and interest in the marketing and story as the retail and numbers. Good dude and knows his sh*t.”
Take a look at some behind the scenes footage of the collaboration at Compound Creative Space, and Fab sporting the Timberland 6 baby blue “First Frost” boots in the gallery above. For more information on “Fabolous Week” and the new footwear visit VILLA’s site here.