Hennessy has done it again.
The world-renown cognac brand celebrated the launch of its latest collaboration with New York City-based artist Ryan McGinness for their boldly-designed special edition bottle on Thursday night (August 6).
Held at the Meatpacking District’s Highline Stages, many flocked to the latest #ArtoftheChase themed event. As the likes of DJ Mos and DJ Hudson Mohawke spun body-moving, head-knodding tunes, guests were guided through the Hennessy and Ryan McGinness partnership entrance, beginning with a motion tracking tunnel of Ryan’s blackhole artwork and continuing into a movie theatre highlight reel of the creation process.
Guests then entered the black light performance space, where a touch screen station allowed guests to create their own bottle art before posing in front of it with friends in classic photo booth-style. The adjacent bar was also in full swing, serving Hennessy-fused cocktails like the Hennessy V.S Infinity & Hennessy V.S Ginger Fizz.
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The night was capped off with a crowd rousing 20 minute set by the Based on a T.R.U. Story MC, 2 Chainz who turned up the room with fan favorites like “I’m Different,” “It’s Your Birthday” and “Feds Watching.”
Peep a snippet of his cool yet high-energy performance of “Watch Out,” a new record off of his forthcoming project, Trapaveli Tre (out August 13). Afterwards, flip through photos from the event up top, which includes make-it-yourself cocktail recipe.