The Moment: In September 2008, ESPN.com asked Lil Wayne to do his own sports blog for the site. He quickly agreed and provided long-form blog posts that covered a range of different sports and his feelings on all of them.
How It’ll Help Weezy’s Sports Corner: Judging by the blog posts, it’s clear that Wayne’s got opinions on sports—and he’s not afraid to use them. ESPN also had the confidence in him to produce weekly blogs and he came through for them. He’ll need to keep that up in order to keep Weezy’s Sports Corner consistent.