It looks like Alicia Keys is bringing out her inner sneakerhead with her latest business venture.
Yesterday, Reebok announced its exclusive partnership and design collaboration with the multiplatinum songstress and humanitarian.
We hear Alicia has been hands-on the whole way through with Reebok’s product design teams—from choosing the Reebok Classics silhouettes to deciding which materials and colorways represent her the best.
Alicia said in a statement about the partnership, “Collaborating with Reebok and designing this collections has been such a cool experience because I’ve been able to tap into my creativity in a while new way. Reebok’s one of those brands that have endured the test of time and partnering with them felt like a really natural fit.”
The official Reebok Classics commercial featuring AK will premiere during the MTV VMA’s tonight, but you will have the chance to view the video earlier on YouTube at 5pm EST today by clicking [HERE].