Country music heartthrob, Sam Hunt, brought along a few unexpected surprises during his inaugural performance at the Stagecoach Music Festival in Indio, Calif. On Friday (April 29) night, Snoop Dogg, G-Eazy, and BeBe Rexha joined in for an suprise collaboration performance — sponsored by Bud Light Music.
Hunt’s nearly hourlong set included “Single For the Summer,” “Breaking Up in a Small Town,” “Ex To See,” and his infamous cover of Drake’s “Marvin’s Room.” After powering through the hits, the superstar turned it over to G-Eazy and Rexha to perform their “Me Myself and I” chart-topper before Uncle Snoop literally left the crowd in elated disbelief. The Doggfather’s guest spot featured “Next Episode” and “Drop It Like It’s Hot,” with a sea of country fans singing along to every word.
Hunt closed his show out with help from his guests of honor to perform his single “House Party.” The Grammy-nominated Hunt has taken country music by storm with an emotive and unique sound reflecting his southern roots, and love of different genres. So when Bud Light came to him with the idea of bringing Snoop, G-Eazy and Rexha on stage, he gladly approved.
“I knew it would take the right artists,” Hunt told VIBE ahead of the show. “We thought about it and came up with what I felt like was the perfect combination.
“It enhanced the show,” he continued. “I’m a fan of their music and it all just came together naturally. That’s something that I always follow with these kinds of things. If it doesn’t feel natural, don’t do it.”
Bud Light’s goal was to integrate marketing into an unforgettable music experience, without being too overbearing. “When I go to a music festival, I go to see what’s happening on stage,” Bud Light Music Manager, Justin Lehmann, explained. “Why try to redirect eyeballs away from where they are? Let’s do something that’s genuine to [the artists] and fans.”
The unconventional match up wasn’t without shameless plugs (Snoop, Hunt, G-Eazy and Rexha made sure to keep a bottle of Bud Light in hand as they posed for photos on stage).
Nonetheless, Stagecoach had an “awesome” and “magical” vibe to Rexha, a Brooklyn native making her first trip to the West Coast festival. “I grew up listening to all different types of music,” said Rexha. “So it’s also really important to be apart of the country world.”
G-Eazy and Hunt met at SXSW earlier in the year. They “clicked out of a mutual respect for each others music,” though the 26-year-old rapper admitted to being slightly nervous about performing with Snoop. “That’s someone I grew up listening to, a living legend,” he said before they performed. “I’m excited for that moment, to be on stage with Snoop and Sam Hunt at the same time.”
The show was “just another day in the office” for Uncle Snoop, who like the others, had never been to Stagecoach. “It’s what we do as performers: perform for people no matter where they are or what the atmosphere is,” Snoop told VIBE moments before hitting the stage. “It’s what we’re trained to do, but I understand that this genre and this artist [Hunt], this visibility, is something different than what I’m accustomed to doing.”
Even though they’re from two difference worlds, Snoop felt a connection to Hunt. “I think he’s cool,” he said. “It’s certain people in the music industry that have that, and their spirits connect. Who’s to say that me and him aren’t the same kind of people? He’s a football player, he played quarterback. I played wide receiver [in high school], and I’m a football coach.”
After the show, Snoop, Hunt, G-Eazy and Rexha joked about becoming a supergroup and taking the “afterparty” to California’s addicting fast food chain, In-N-Out Burger. But the possibility of a collaboration is very real to Hunt, and he hopes make a song with all three of his special guests.
As Stagecoach fans learned this weekend, anything can happen in country music, even a little hip-hop.