Southern California snow, surf and skate outfitter Neff has partnered with Steve Aoki for his own capsule collection. The line of t-shirts also includes a hoody and was completely designed by the L.A.-based DJ and Dim Mak creator. Aoki puts his own trippy spin on the smiley face logo and even brings his epic cake-throwing antics into the mix on a shirt.
“Aoki is a great fit for us because he has such a good taste for style,” says founder Shaun Neff. “Besides making incredible music, he appreciates fashion and design and is a super fly character, and his energy is like none other.”
Neff is no stranger to collaborating with DJs and rappers. In the past, everyone from Deadmau5 to Uncle Snoop and 2 Chainz have collaborated with the brand.
To cop some of Aoki’s Neff threads head to the Neff website.
