Swizz Beatz is a beast when it comes to work ethic for the 2014 International CES festivities, he invaded the Marquee in Las Vegas with his Monster brand. The annual show, which introduces new e-developments and hosts panels with esteemed executives in the tech world like Yahoo! CEO Marissa Mayer and Sony’s chief executive Kazuo Hirai, also brought out basketball behemoth Shaq. The party was so poppin’ that even Alicia Keys’ significant other didn’t consider it work.
“It’s all fun and passion and doing it for my company is even more fun so it’s not just DJing a regular night,” the rapper/ producer/ DJ tells Simone “Boss Lady” Amelia (below). “Being a shareholder and being able to put on my musical hat at the same time is something that’s even more fun, and it’s part of the graduation is.”
Check out some flicks from the Monster bash, celebrating the company’s 35th anniversary above and Swizzy’s full interview below.