What happens when you mix menswear, social media, and Hunger Games into Fashion Week? Band Of Outsiders designer Scott Sternberg is about to answer that question.
In a new approach to the 2013 Mercedes-Benz Fashion Week, Sternberg throws two models into the streets of New York City in a citywide scavenger hunt that you can get involved in. Models Matt Hitt and Miles Garber go head-to-head this Thursday, February 7th, jumping from one location to the next using clues they find on the hunt—not to mention showing off the Fall/Winter 2013 collection with many outfit changes.
See the rundown of rules below:
The Outsiders team, led by Sternberg, will oversee the entire event from a see-through truck that follows them around the city. Shiraz Events production manager Caroline Jacobs, who helped put together the truck, says of their involvement, “‘Manhattan as the runway’ is a brilliant way to take NYFW to the next level, and I’m excited to be a part of it. Shiraz Events aimed to produce a truck that was as cool and engaging as the brand.”
Peep the truck below:
You can follow the hunt online using these platforms:
Fashion tributes, may the odds forever be in your favor. We’ll be tuned in.