Beyonce has dropped Ivy Park’s 2016 Fall/Winter collection, feeding fashion fiends who are taking advantage of the athleisure boom.
Paired with a batch of minimalist-styled photos of the new pieces, the singer released a video, poetically highlighting what makes her body flourish. “I picture that one person I love more than anyone,” she said. “I picture them where ever they are in the world. And I imagine myself running towards them. I see their face they’re smiling, they’re cheering and they’re so proud of me. I make it to the end I push past the pain, and I find… love.”
In addition to her Ivy Park release, the singer will also take another step in providing her famous tour merchandise to fans. CNN Money reports Bey became an angel investor in Sidestep, an app designed to purchase concert merch without the hassle of long lines after shows. With the app, concertgoers will be able to pay for the threads beforehand and pick them up in a matter of seconds.
The startup reportedly has sold the singer’s Formation tour goods, as well as merch from Adele, Weezer and Guns N’ Roses. The singer and her management company Parkwood Entertainment invested a cool $150k into the startup. The singer’s other business endeavors include the vegan diet kit 22 Days Nutrition and WTRMLN WTR, a beverage company supplying cold-pressed watermelon water.