Calvin Klein has rounded up a new batch of star power to model for its new Spring 2016 global campaign. Enacting their #mycalvins hashtag once again, the photo and video series poses the question: “What do you do in yours?” and Kendrick Lamar, Fetty Wap and Joey Bada$$ signed on to give their answers. Sharing their shots by Tyrone Lebon from the ads on Instagram, the hip-hop stars filled in the the blanks with how they spend their time while rocking Calvin Klein.
K. Dot chose to “focus” while rocking half-braided cornrows, and “reflect” while posing in front of a bathroom mirror to snap a picture of himself with a professional camera. Fetty got straight to the point, stating, “I make money in #mycalvins,” and Joey is seated before a set of news microphones to “pledge” in his ad for the brand. The campaign also features Kendall Jenner and Justin Bieber, who have been faces for the brand since last year.
Calvin Klein also released a new campaign for its Watches + Jewelry collection, starring mother-daughter duo Lisa Bonet and Zoe Kravitz. Looks like things are heating up for the brand this year.
Peep the “What do you do in yours?” ads below:
— Calvin Klein (@CalvinKlein) January 26, 2016
A photo posted by Kendrick Lamar (@kendricklamar) on
A photo posted by joZif BADMON [💰💰] (@joeybadass) on