If you have eyes that work (hell, even if you have one eye) then you can tell Michael B. Jordan won the genetic contest. The Creed II star is equally known for his roles in feature films as he is his face, which is why he’s been tapped to represent the men’s label for Coach.
The 31-year-old actor released a statement about the partnership and expressed great gratitude and excitement about his new venture.
“I’ve been a fan of Coach for a long time and truly respect their inclusive and optimistic values,” Jordan added. “I’m honored to be a part of Stuart’s vision and creative process.”
The admiration goes both ways. Coach Creative Director Stuart Vevers was equally thrilled with Jordan leading the campaign for the men’s line.
“I’ve really enjoyed getting to know Michael over the last few years,” Vevers said. “He has been a true supporter of Coach so it felt like a really natural step to collaborate more closely and create a partnership we can take to the next level.”
While Jordan holds it down for the men, Selena Gomez remains the face for the women’s side of the house.
Congrats to Mr. Jordan. We see you. [Insert eye emoji here]
READ MORE: Michael B. Jordan, Black Star Rising