Tennis star Naomi Osaka is stepping into her luxury fashion bag as the newest ambassador for Louis Vuitton.
The U.S. Open champion will be featured in the fashion house’s Spring 2021 campaign, photographed by the French brand’s Artistic Director of Women’s Collections, Nicolas Ghesquière. Donning a multi-colored dress with a small travel-friendly handbag, the Vogue January 2021 cover star serves vibrant athleisure with a splash of opulent swag.
“Aside from tennis, my most treasured passion is fashion, and there is no brand more iconic than Louis Vuitton,” she said in a press release. “It is such an honor to work with Nicolas—he’s a designer I admire so much and we share a mutual love of Japanese culture and style. To become a global brand ambassador is truly a dream come true for me.”
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Making statements by way of fashion was Osaka’s mission in 2020, whether sweating on the tennis court or simply being expressive on social media. The Japanese-Haitian-American athlete is featured on Vogue’s January 2021 cover, making her the second tennis player to be spotlighted by the 128-year-old publication after Serena Wiliams. Inside she talked about the importance of using her stardom to spread an important message.
“I always grew up with a little bit more Japanese heritage and culture, but I’m Black, and I live in America, and I personally didn’t think it was too far-fetched when I started talking about things that were happening here.”
