The lower area of Manhattan is being blessed with a massive five-story space that will be filled with kicks, sporting apparel and much more. Nike’s President of Global Direct to Consumer Heidi O’ Neil says the store is a perfect balance between the brand’s digital and physical platforms. Catering to almost every need, the store has a Nike+ Basketball Trial Zone where customers can enjoy a little 3 on 3, a Nike+ Running Trial Zone for your inner athlete and a Nike+ Soccer Trial Zone for fùtbol lovers.
“We’re leading the transformation of sport retail — offering the best of Nike products, services and experiences under one roof,” O’Neill said. “With Nike Soho, we can realize the promise of personalized performance. Powered by immersive digital trials and in-store experts, this store is about elevating every athlete’s potential. Whether you’re training for a marathon, shooting hoops or doing drills on our in-store court, or if you love sneakers, Nike Soho will help you raise your game. Because it’s more than a store — it’s a personal sport experience.”
Nike Soho is located at 529 Broadway. Other treats include a Jordan platform space where customers can expect to cop Air Jordan XXXI, Air Jordan IX Space Jam, Air Jordan IX Kobe and the XXI Royal.With hours of 10 A.M. – 8 P.M. Tuesday through Saturday,
Check out more on the new space, here.