Popeyes is stepping into the world of retail with a new clothing collection. On Wednesday (Jan. 29), the fast-food giant announced a clothing line that features crewneck shirts and sweatshirts, jackets, polo tees, and caps. The colorways are also reminiscent of Beyonce’s sold-out adidas X Ivy Park collection which released earlier this month.
According to CNBC, Popeyes’ ensemble will benefit the company’s foundation and the models featured in the fashion spread are the brand’s employees. “This campaign was created to have a little fun surrounding this conversation and offer fans the opportunity to sport some trending orange and maroon apparel,” a spokesperson shared with FOX Business.
Yall popeyes really recreated the ivy park x addias shoot 💀💀💀 pic.twitter.com/OqPKlomadz
— Ray|LetItBey| (@glorihrious) January 29, 2020
The models are all Popeyes employees and the proceeds go to the Popeyes Foundation? And it’s a price point I can afford? I have no choice but to stan. https://t.co/ETM35brIOi
— Lakia Holmes (@Lakia_Holmes) January 29, 2020
Also. I hope we never stop talking about Popeyes Marketing team.
— Astasia Williams (@AstasiaWill) January 29, 2020
At the end of the shopping page, the brand suggested that one of their famous sandwiches would pair well with the threads, assumably the chicken sandwich meal that sparked headlines when it debuted in 2019. The menu item sold out to the point that the restaurant had to place a hiatus on its production to revisit the drawing board for another release.
— Popeyes Chicken (@PopeyesChicken) January 29, 2020