With fashion, it pays to backslide. Reebok’s latest capsule project is all about the 90s while blending in styles of today with their Fall/Winter campaign, “Aztrek: ‘90s Re-Run.” Announced earlier this month, the brand has dedicated the season to the off-road runner shoe while sharing curated pieces by those born in the golden era of hip-hop.
The pieces are flaunted and curated by the likes of funny-cool kid Jay Versace, vintage streetwear re-worker Sara Gourlay of Frankie Collective, cult vintage shop owner Kirk Tilton of For All to Envy and vintage collectors Josh Matthews and Angie Chavez. This week, Matthews and Chavez shared their eclectic collection which includes the ’93 Aztrek paired with an array of threads like the black Reebok weighted vest, an All-American windbreaker pullover, a cycling jersey and a hazy blue vector rugby.
Kirk’s collection, along with Versace and Frankie Collective’s were released on Oct. 2. Keeping true to the theme, all of the stills were shot on film from the calm forests of the Catskills in New York to the rocky hills of Death Valley, California.
The Aztrek was birthed in 93 and is now know as the “dad shoe.” The joke seems to be on everyone else as Reebok has profited favorably from the gaffe. With everyone itching to rock a skypager or an oversized pair of Levi’s, Reebok’s choice to dig in the archives feels like the perfect move.
Check out photos from Tilton’s Aztrek campaign below.