Rihanna is raising the bar again! The singer-turned-fashion and makeup mogul pulled out all the stops for the Savage X Fenty New York Fashion Week presentation, which debuted on Amazon Prime Video Friday (Sept. 20).
Rih Rih’s fashion presentation was a unique experience and Amazon Prime viewers got a digital front-row seat to the action. The show went down on September 10 at Brooklyn’s Barclays Center and fused music and fashion as Rihanna, and a bevy of background dancers, set the tone with choreographed movements courtesy of her “sprit animal,” choreographer, Parris Goebel. The fashion event also included performances from Normani, Big Sean, Janelle Monae, Fat Joe and more.
— Gregory Fenty Ranchester (@GregFentyRanch) September 20, 2019
Savage x Fenty may be considered a freshman lingerie brand but it has already become a strong competitor for the likes of Victoria’s Secret. Rihanna’s company recently secured $50 million in funding from investors bringing its total investments to approximately $70 million.
The 31-year-old Grammy winner has since jetted off to South Korea to promote Fenty Beauty after a busy week in New York, where she hosted her annual Diamond Ball last Thursday (Sept. 12). The charity ball raised a reported $5 million for Rihanna’s Clara Lionel Foundation.
Click here to watch the Savage X Fenty fashion show.