When he’s not running plays on the field any given Sunday, Russell Wilson lends his attention to piecing together his debut clothing line, “Good Man Brand.”
As a co-founder of the fashion outlet, the Seattle Seahawks quarterback told GQ that his company plans “to change a culture through fashion.” He also described the pieces as “comfort,” “modern and classic.” A portion of the profit made from each purchase will be given to the Why Not You Foundation, an organization that helps to fund education programs for children living in inner cities.
1 day Till #GoodManBrand Launch! In the spirit..there is one question that must be asked… pic.twitter.com/7rNwzei9yF
— Russell Wilson (@DangeRussWilson) February 28, 2016
Be Good. #LeadInspireLive 3 Days till Launch… @GoodManBrand
A photo posted by Russell Wilson (@dangerusswilson) on
1 day Till @GoodManBrand Launch! In the spirit..there is one question that must be asked…
A photo posted by Russell Wilson (@dangerusswilson) on
In promotion of the clothing line, Wilson later took to the streets of Seattle to ask women what’s their definition of an upstanding man.
What is a Good Man? @GoodManBrand Be Good. #LeadInspireLive
A video posted by Russell Wilson (@dangerusswilson) on
A video posted by Russell Wilson (@dangerusswilson) on
The “Good Man Brand” is available at retail stores like Nordstrom to the clothing line’s website.