The Weeknd has been expanding his brand well past the emotive mood music he’s become known for over the past few years.
With a Puma collaboration, PumaXO, on the horizon, the Toronto native has added yet another fashionable notch on his belt. Recently, H&M announced that the crooner will be starring in the latest campaign for their Selected By project. Past collaborator and former international soccer star David Beckham selected a number of modern essentials for the dapper everyday guy, and this time around The Weeknd will be bringing his on wax persona to life in the form of style with collaborative pieces he’s picked and designed with his XO apparel line and the mass retailer in mind.
The menswear collection will debut in stores worldwide on March 2.