It’s always dope when hip-hop infiltrates the fashion lane. In an effort to tap into more of the urban market and appeal to a broader audience, UGG has called on Vic Mensa to star in their 2016 men’s fall campaign. Following the footsteps of the last spokesman, Tom Brady, the 23-year-old makes filling those tough shoes, no pun intended, look easy.
After the footwear brand gave the Chicago artist full creative control of the campaign, Mensa called on his tour photographer Jake Osmun (and personal stylist Zoe Costello) to shoot him in various looks around his home city.
NEW CAMPAIGN W/ @UGG + @FOOTACTION pic.twitter.com/eI4Fj6TfhT
— vino (@VicMensa) November 3, 2016
“I like where the UGG brand is going,” said Vic Mensa. “They’re open to trying new things and really pushing forward. When someone like me wears UGG, it’s kind of like repurposing the brand from its original concept, which was made for surfers. I think it’s dope that they’re taking new perspectives.”
.@VicMensa in the studio rocking his @UGG Neumel “Chestnut”!
STORES > https://t.co/45Uc4bJFNm
ONLINE > https://t.co/U30LMyfnkj pic.twitter.com/rpEMSNtkL2— Footaction (@Footaction) November 3, 2016
“We are honored to partner with Vic Mensa to launch our relationship with lifestyle retailer, Footaction,” said Alice Hampton, Senior Director of Global PR for UGG. “Vic is an incredible creative talent who brings a unique perspective to our men’s range, which will be sold at Footaction this fall. We could not be more excited to welcome him, and Footaction, into the UGG family.”
The campaign, in collaboration with Footaction, has been made exclusively available online and in select retailers. Check out the Vic Mensa For UGG official campaign visual below.
https://youtube.com/watch?v=27N_wTQ2fVY