On Thursday (Nov. 1), the iconic hip-hop collective Wu-Tang Clan announced to Billboard that they teamed up with Milk Makeup to launch their first-ever cosmetics line with Teyana Taylor as the star of the campaign.
Wu-Tang, who is heavily inspired by Chinese culture, are no strangers when it comes to extending their brand beyond music. In the past, the Staten Island group has had a line of sneakers via a partnership with Nike and spent this year launching an apparel collection of streetwear for different seasons.
However, this is the first time the group hopes to reach to the hearts of ladies everywhere with the new lipstick collection. Wu-Tang’s RZA told Billboard that his wife is a fan of Milk Makeup products. “My wife has a cool perspective about makeup [because] in her youth, she was in the modeling circles,” RZA said.
“She is a fan of Milk Makeup’s products, and when [Rassi and I] talked about forming a collaboration that reflected our NYC sensibility, and philosophy makeup became the unique and unpredictable choice,” he added. “The Milk Makeup collaboration was spearheaded by my wife.”
The 46-second commercial for the limited-edition product features Teyana Taylor performing karate moves on a roof with the NYC skyline in the background. Dressed in an all-black battle suit with long sleek black hair, Taylor is focused on her kung-fu styled moves as the video goes into slow-motion.
Taylor, who featured Wu-Tang on a remix to her 2018 single “Gonna Love Me” spoke with Milk about the new venture. “[Working with Milk and Wu-Tang] was a no-brainer. I have been a huge fan of Wu-Tang forever and I love the modern energy of Milk Makeup. When I saw the quality of the lipstick with the custom-sculpted dragon on the bullet, I was impressed—it’s like a work of art.”
The limited-edition collection is currently available exclusively on MilkMakeup.com. Each of the lipsticks can be bought separately for $55 each or all together for $440. Along with the collection comes a 24 karat gold compact mirror ($75) and a makeup pin set ($18) that can also be bought separately.
Will you be buying one for the holiday season?
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WU-TANG X MILK MAKEUP 美 AVAILABLE NOW – We are unleashing a ❗️limited-edition❗️collection of 8 luxe Lip Colors in collaboration with Wu-Tang that balances sacred Chinese ingredients with high-payoff colors. – The longwear Lip Colors, each named after the eight earthly elements of the I Ching Trigrams ☯️ are housed in a specially-made component, revealing a custom-sculpted dragon upon opening. 🐲CHI (high shine red) 🐲SACRED (rose gold glitter) 🐲FIRE (matte orange red) 🐲FLOW (high shine rosy beige) 🐲FREQUENCY (purple glitter) 🐲SOURCE (high shine burgundy) 🐲CYPHER (high shine brown) 🐲RUCKUS (high shine hot pink) – Our #wutangxmilkmakeup Lip Colors available NOW exclusively on milkmakeup.com – Video features ME! Original beat produced by @RZA Campaign video produced by @whoodencollective