Calling all fellas: Bevel, the revolutionary shaving system designed specifically for men of color, is introducing a product recently added to their flourishing grooming collection that promises to change the way you shape up. The Bevel Trimmer is the latest product from the winners of the 2015 GQ Grooming Award. It is designed to aid in the reduction of irritation and shaving bumps, something that typically affects those with coarse, curly hair during shaving.
Founder and CEO of Walker & Co. Tristan Walker believes that what sets the Bevel Trimmer apart from similar products on the market is its top-grade functionality.
“We wanted to build a trimmer that we fundamentally believe is the most advanced trimmer on the planet,” he says over the phone. “We’ve innovated it in three ways: power, blade innovation and form.”
The National Sanitary Foundation-approved trimmer provides users with the same amount of power it would take to use a comparably-powered trimmer. When fully charged, the trimmer can last for 4+ hours, and on standby mode, it can last up to 60 days. Men on-the-go will have the opportunity to use the product—which can work at 6,000 cutting strokes per minute—whenever and wherever it’s convenient for them.
The trimmer’s snap-on/snap-off blades repel both dirt and water and can be wiped clean of hair and buildup, thanks to its National Sanitary Foundation-approved, hypoallergenic coating. This reduces the lingering worry of product cleanliness both at home and at the barbershop.
Lastly, the patent-pending “Bevel Dial,” touch grip, temperature control and custom-faceted body are included for blade adjustment, line precision, 360-degree handling and superior control—all to keep that face forever fresh.
“In terms of design, we researched a whole bunch of master barbers, videotaped them and understood all of their needs,” Walker explains. “We knew that it [the trimmer] had to be precise enough and soft enough for it to hold in their hands.”
Walker was more than thrilled to announce that Nas would join forces with the company as a brand ambassador for the product. Calling on the legendary MC seemed like the obvious choice, Walker said, since he’s a major supporter of the business and one of the freshest guys out there.
“Nas is one of the most authentic entertainers out there,” he said. “He’s the same today as he was 20 years ago. But, when you think about Nas—outside of his lyrical ability—you think about haircuts. The affluent part that he rocks all the time? He always comes correct, comes sharp.”
Nas, who is featured in the introductory video with his barber Marcus Harvey, said that the Trimmer is revolutionary and beneficial for both the common man and barbers alike.
“This product is needed. It’s kind of crazy that there hasn’t been any real innovation in this space. We deserve better,” Nas said. “When Tristan first showed the Trimmer to me and my barber, we knew it was a game-changer because it has what barbers and consumers want. It cuts precise and clean lines, it’s powerful, clean and well-designed.”
Walker noted that Bevel prides itself on partnering with influencers who keep it real, both literally and figuratively.
“We only want to work with folks who can tell an authentic story who can help us tell ours,” he said.
In 2015, the company raised $24 million in a Series B round of funding led by Institutional Venture Partners (IVP), which included investors such as Andreessen Horowitz, Google Ventures and Melo7 Tech Partners. Individual investors included Magic Johnson, John Legend and King Bach. Not to mention, Bevel has received major cosigns from media giants like Forbes and The New York Times.
The trimmer will go for $179.95 and can be pre-ordered now at www.GetBevel.com/Trimmer. Orders will begin shipping this spring.