Beyoncé and Peloton are uniting for the culture. To spotlight the annual Homecoming season celebrated at historically Black colleges and universities (HBCUs) across the nation, the Grammy award-winning entertainer has signed a multi-year partnership with the global interactive fitness platform.
“Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys,” said the Ivy Park founder in the official press release. “I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way.”
To add to the unprecedented moment, students of select HBCUs (Bennett College, Clark Atlanta University, Grambling State University, Hampton University, Howard University, Morehouse College and Morehouse School of Medicine, Spelman College, Texas Southern University, and Wilberforce University) will be gifted with a 2-year Peloton Digital membership by the end of this month. “I’m proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens,” added Queen Bey in her statement.
The two brands have worked closely on the creation of themed workout experiences for Peloton’s streamed fitness classes. The “Beyoncé Artist Series” class schedule kicked off this week with the On Demand cycling class “Beyoncé Two for One Ride” taught by the platform’s two of Peloton’s prominent Black instructors, Alex Toussaint and Tunde Oyeneyin. Other exercise classes include “Beyoncé Yoga Flow,” “Beyoncé Full Body Strength,” “Beyoncé Bootcamp,” and more on the Peloton App —all taught by instructors of color. The last class will take place on Saturday, Nov. 14 at 10 am ET.