You hear the name Bob Marley and you automatically become one with all good harmonies that speak of positivity and togetherness. The Reggae superstar’s legacy continues to live on in the hearts of his fans around the world and now through this new collaboration with denim brand Cult of Individuality, Marley’s true comrades can show their love in style.
Meshed with the color palate of his Jamaican roots, the designs on the collection (t-shirts, hoodies, denim pants and jackets) are true to the rugged but realness that one would expect from the Marley brand. Images of a youthful Marley to a mature melody maker is mixed with bright paint splashes on the tees and well placed distresses on the jeans enhance the quality of the garments.
It wouldn’t be a true collaboration if Marley’s wise words weren’t placed on them to be inspired by the masses. So right on the leather biker jacket we find the life lines from his classic tune “Redemption Song”: “Emancipate yourselves from mental slavery/None but ourselves can free our minds.”
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Cult of Individuality has been a hot brand for the people since 2009, their mantra is simple: “We craft new takes on the classics, using old methods mixed with new, producing fresh ideas, styles, washes – all uniquely worn, weathered and personalized with Cult’s particular take.”
To purchase the gear and support the movement, visit cultofindividuality.com