Bud Light continues to create moments for life with the #UpForWhatever spirit. After their Whatever, USA takeovers and Summer Bucket List campaign, Bud Light is now linking with Mad Decent for an 18-city block party tour across the U.S.A. and Canada starting July 31. To celebrate the litness, there will also be a limited release of Bud Light Festival Cans.
Bud Light revealed in a press release that 31 designs were transformed into more than 31 million possible graphics, meaning no two cans are exactly like. They are the first beer and first brand to use this swaggy packaging technology in the U.S.
“The four Mad Decent custom labels and 27 artist-designed labels were inspired by the spontaneous and unexpected experiences that music lovers enjoy all summer long,” said Alexander Lambrecht, Vice President of Bud Light. “These bright, graphic Bud Light Festival Cans are like nothing you’ve ever seen from Bud Light – or any brand in the U.S. – and no two cans are alike.”
The Mad Decent cans are part of Bud Light’s Summer List program, where Bud Light is flying fans all over the country for the illest summer experiences. Mad Decent was founded by DJ gawd, Diplo.