EFFEN Vodka and partner 50 Cent just announced a new limited edition bottle of their premium liquor. Arriving just in time for Super Bowl 50, the sleek bottle is cased in a textured football sleeve which comes stamped with Fifty’s signature and logo.
“EFFEN is the perfect example of LIQUID LUXURY®, and it’s taking over,” said Fifty in a press release. “This limited edition football bottle will raise the game for your football party.”
According to Jason Dolenga, Senior Brand Director of Vodka at Beam Suntory, this partnership is just a preview of what’s to come. “50 Cent is one of the hardest-working businessmen out there and has played an integral role in the triple-digit growth of EFFEN Vodka this past year,” he said. “We’re excited to launch this limited edition football bottle to give our fans a taste of the exciting things to come from EFFEN and 50 Cent in the future.”
The one-of-a-kind bottles are retailed at $35.99.