Fresh off of their announcement that they’ll be working on creating programming to implement diversity and inclusion, Gucci will be selling intentionally scuffed-up and dirty sneakers for $900.
According to the New York Post, the Italian brand is releasing its latest shoe, the “Screener” sneakers, on its website and in-stores. The purposely dirty kicks were created for a “vintage, distressed effect.”
“This shabby chic sneak comes dressed with the brand’s trademark Sylvie Web trim and is available for men in both high ($930) and low tops ($870) in various colorways. Women’s styles are available, too, and many got a fresh look for Spring 2019 with a festive strawberry print ($980), and removable, embellished cherries ($1,250).”
While we’d rather let life beat down our sneakers for free, some people will actually buy these kicks, which reportedly come with *cleaning instructions* on how to make sure they stay…fresh.
Gucci is selling dirty sneakers for $1,100,” one Twitter user wrote in response to the news. “Fun hack: For $700 you can buy a pair of regular Gucci sneakers and get them dirrty yourself.” We agree.
Check out the reactions to these sneakers below.
Gucci is selling dirty sneakers for $1,100. Fun hack: For $700 you can buy a pair of regular Gucci sneakers and get them dirrty yourself. https://t.co/MSFApnOdn0 @10Daily
— Natasha Lee (@tashlee) November 11, 2018
Gucci getting more backlash for selling sneakers that look dirty for $870 smh
— D.Miller (@DntBlowMy_Tweet) March 20, 2019
Gucci really selling $800 dirty shoes 😭
— Muhammad Rasul (@wontonMuRa) March 20, 2019