After sharing the name with the company his entire life, rapper Gucci Mane has been picked up by Gucci to appear in an ad campaign.
On Tuesday (Oct. 1), Gucci Mane took to his Instagram account to announce that he is the new representation of Gucci’s Cruise20 Collection. The 39-year-old rapper posted a gallery of photos shot by Harmony Korine. The gallery includes images of Gucci fully dressed in a pool, another of him showing off his muscles with ’70s-inspired clothing, while another shows Gucci playing a piano.
“Proud to announce my #GucciCruise20 Collection with @gucci!!! Yo @alessandro_michele this collection is crazy ! #HarmonyKorine dope visuals! #ComeAsYouAre_RSVP campaign for the #GucciCruise20 Collection ITS GUCCI!!!!!!!!!!!!,” La Flare wrote in the caption
There’s no official word on when the apparel when hit stores.
The Gucci campaign also included a surprise advertisement– another Gucci Mane project. The veteran MC unveiled the cover art of his upcoming album Woptober II, which is also featured in the Gucci campaign. The first Woptober was released in 2016. His last project was this past Delusions of Grandeur, released in June.