The “Donda 2” rapper also shows off additional “Ye24” campaign sweatpants before explaining his plan for the shockingly low-cost hoodies and his reason for selling the expensive merch for only a dub.
“I cut up 100 hoodies from Yeezy, Balenciaga, Gap, and Adidas, and everything we do is going to cost $20,” West explained to the cameraman.
West also gave a brief tour of his Los Angeles workshop, where he shared a behind-the-scenes look into how his products are being created.
“We need to make sure everyone receives the same level of cuts, the same level of food, same level of water, the same level of education. We’re engineering opportunities, we’re getting past the past, we’re focused on the future.”
As the video continues, Ye shows off some new jackets he’s designed, even endowing a beige jacket to the cameraman. Then, the ex-YZY Gap designer further detailed his operation and critiqued the social landscape.
“As a species, we need to update together. Everything’s been so divisive: when they say ‘diversity,’ people look at that like it’s a good thing, but we’re the United States of America.”
“Adidas does not tolerate antisemitism and any other sort of hate speech,” the brand said in a press release. “Ye’s recent comments and actions have been unacceptable, hateful, and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”
“After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products, and stop all payments to Ye and his companies. Adidas will stop the adidas Yeezy business with immediate effect.”
Additionally, Ye was also dropped by his talent agency, Creative Arts Agency (CAA) and J.P. Morgan Chase while Balenciaga and Vogue distanced themselves from the rapper.
West and Gap agreed to end their partnership ahead of his ensuing controversy.