“Bury With Me Lo On” To Examine The Subculture Inspired By Ralph Lauren’s Polo

The coffee table book game is going to flourish come July 7th.

Lo Life founder/ rapper Thristin Howl the 3rd, and photographer Tom Gould have completed a five year project that documents how kids in Brooklyn influenced an entire subculture of Polo collectors. The book, entitled Bury Me With The Lo On, is 264 pages and will feature interviews, archived photos, and recent shots.

5 years of documentation. 1 year of design. 28 years of a Brooklyn subculture that spread across the world. ‘Bury Me With The Lo On’ is now available at burymewiththeloon.com. Thank you to everyone that made this book possible, and to uncle Ralph himself! @thirstinhowlthe3rd @victoryjournal #BuryMeWithTheLoOn #LoLife #Polo #VictoryEditions

A video posted by Tom Gould (@tomgouldshoots) on Jun 14, 2016 at 12:03pm PDT

The project wouldn’t be complete without featuring Raekwon in the infamous Snow Beach jacket. The now rare windbreaker was picked up by the emcee right before he shot the video for “Can It All Be So Simple”. It was a quick grab in Brooklyn, but if one is seen on Ebay now, bids start in the thousands. Just Blaze and Action Bronson will also be featured.

The book drops July 7th and can be bought here. Check out Raekwon in the original Snow Beach jacket below: