The Internet isn’t too happy with Snapchat this week. While 4/20 should be a day of peace, tranquility and good vibes, people are outraged about they choose to celebrate the holiday. After the social media site released a Bob Marley filter, many users are claiming its “digital blackface.”
Before stoners like Wiz Khalifa came along, there was Bob Marley and to acknowledge the late reggae artist, the platform uploaded a new filter that allows users to impose Marley’s face and dreads over their’s
— Casey Johnston (@caseyjohnston) April 20, 2016
Immediately, Twitter erupted with claims the filter was both offensive and ignorant. In a statement, the app defended the filter, saying they worked with Marley’s surviving family prior to its release.
“The lens we launched today was created in partnership with the Bob Marley Estate, and gives people a new way to share their appreciation for Bob Marley and his music. Millions of Snapchatters have enjoyed Bob Marley’s music, and we respect his life and achievements,” The statement according to The Verge reads.
Enjoying songs like “No Woman No Cry,” and “I Shot the Sheriff” is one thing, but it seems most fans are not here for the subtle racism. Check out some of the reactions below.
Did @Snapchat REALLY think it would be a good idea to introduce a black face Bob Marley filter?
— Dean (@deanvictorr) April 20, 2016
but of course Kylie Jenner used that terrible Bob Marley Snapchat filter pic.twitter.com/3Ieoz48ust
— Elena Cresci (@elenacresci) April 20, 2016
That Bob Marley filter…. pic.twitter.com/BDx9xp6E0A
— Andrea Masenda (@andreamas05) April 20, 2016
— Jon Brady (@jonbradyphoto) April 20, 2016
Someone at Snapchat: “So, how do we *scale* blackface?”
— Alexis C. Madrigal (@alexismadrigal) April 20, 2016