“I’ve been a fan of this wine, and I’m excited to unveil my Snoop Cali Red this summer and share the experience with all my fans,” said Snoopzilla in a press release. “It’s one of the most successful brands in the market, so I’m more than eager to bring this collaboration to the world!”
TWE marketing vice president John Wardley added: “Snoop embodies the spirit of 19 Crimes – rule-breaking, culture creating and overcoming adversity. We are truly excited to partner with Snoop and welcome him to the 19 Crimes family. Snoop Dogg, an entertainment and California icon, is the perfect partner for 19 Crimes Snoop Cali Red.”
The actual bottle’s label is set to feature a photo of a hooded Snoop while the actual blend consists of 65% Petite Syrah, 30% Zinfandel, and 5% Merlot. As for how much a bottle will cost? $12 USD. “Snoop Cali Red” hits shelves in Summer 2020 at select wine stores. For more information or to locate a store near you, visit 19crimes.com.
Bonus: Earlier this month, a comedic rendition of Snoop Dogg’s “Gin and Juice” made rounds on social media platforms. Watch it below.
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