This year, the popular American beer brand is on a mission to rally up all beer lovers to one special place. “Raise One to Right Now” serves as the tagline, which interestingly enough is inspired by all the recent political, presidential debates. And to add more icing to this new campaign, Bud Light is teaming up with comedic duo Amy Schumer and Seth Rogen.
Starting with a Super Bowl ad and continuing in national broadcast and digital creative throughout the year, Schumer and Rogen will bring beer drinkers together to put their differences aside and agree to agree on Bud Light.
“This is more than just a Super Bowl ad,” said Bud Light vice president Alexander Lambrecht, “it’s a completely new communication of what Bud Light stands for – inclusivity, positivity and fun. The Bud Light Party allows our brand to live in the right now.”
Peep the funny teaser down below and expect more to come from these two.