Hip-hop has taken full advantage of visual platforms like YouTube. Keeping the same energy as the days of Rap City: Tha Basement and Direct Effect, music videos are back and bigger than ever.
Hip-hop’s landscape has changed radically since the golden age of music videos. Artists from all different walks of life are roaming the field, constantly raising the bar for music videos. From the trippy aesthetics of new generation rappers like Trippie Redd and Smokepurrp, hilarious efforts of Blac Youngsta and the regal aesthetics from Beyonce and Jay-Z, 2018 has been filled with amazing music videos.
VIBE took a look at these visuals and assembled a collection of the finest hip-hop and R&B music videos of the year. The videos below display the meaningful connection that a director created with an artist that enables the two to capture the emotion and feelings the artist laid down on wax. In no specific order, take a look at the 25 best hip-hop and R&B music videos of 2018.
READ MORE: 25 Hip-Hop Albums By Bomb Womxn Of 2018