2 Chainz returns to put fans in the festive mood this holiday season. The Atlanta native revealed new additions to his “Dabbin Santa” sweater line, featuring a “Hit Dem Folks” illustration.
Like 2015’s rollout of the apparel, proceeds will assist those in need. Last year’s introduction made $2 million, a feat the “Watch Out” rapper said he’s blessed to have achieved.
“I had a numerous amount of celebrities helping with the shirt,” Tity Boi said in an interview with Forbes. “It was on the NFL, it was on TNT, it was on Good Morning America, it’s on ESPN. So I could not continue receiving those blessings without giving back at the end of the day.”
Alongside the return of the “Dabbin Santa,” 2 Chainz also asks supporters to share stories about friends or family members that are in need. “This year, the mission is simple — to help as many people as we possibly can. I want you, my fans, to submit stories about people you know that are in need. Whether it’s a neighbor, friend or a complete stranger, if you know they are need, please tell us their story,” the mission statement reads. “From there, we’ll select a few stories to donate our energy and proceeds from the 2016 Dabbin Santa collection to. The new collection will act as our vehicle to bringing real assistance to people and families that are looking for a little boost this holiday season. Join our movement. Let’s aspire and bring cheer this holiday season.”
Purchase your sweater here.