Tim Winter, president of the conservative watchdog group Parent Television Council, wrote a letter to Janet Borelli, senor vp standards and practices at MTV Networks/Viacom Media Networks urging the 2014 MTV Video Music Awards will do its very best to avoid another “public relations kerfluffle”
With less than a week away from the live televised award show, the PTA reminded MTV of last year’s twerkfest between Miley Cyrus and Robin Thicke, but seemed to be more P.O’d at the TV-14 rating associated with the risque show.
“While last year’s Miley Cyrus/Robin Thicke performance garnered most of the headlines after the fact, the sexually charged and otherwise inappropriate content of the show was not limited to them. Even more troubling was … that MTV still applied a TV-14 rating to the program, despite other adult-oriented performances and advertising messages. Such a rating was simply unacceptable to the families who depend on the television ratings system to be applied accurately and to the millions of families whose children are marketed to by MTV. The 2013 VMAs were a public relations kerfuffle for your network that I feel certain you will not wish to repeat.”
Basically, get your ish together, MTV!
This year’s show takes place in California with expected performance from Nicki Minaj, Beyonce, Taylor Swift, Rita Ora, Iggy Azalea, Usher, Ariana Grande and more. By a show of hands, who thinks there will be no “kerfluffle”
Yeah, me neither.