The new men’s cologne is the rapper’s latest business venture, whose promotional photo features him shirtless in a super-hero-like pose. Prices for the fragrance range from $50.50 to $68.50, and its scent is an infusion of lemon, coriander, nutmeg and black pepper. It comes right on the heels of the rapper dropping the New York Times bestselling book, The 50th Law, which was co-written with The 48 Laws of Power author Robert Greene.
“For me, power isn’t just something you learn on the street or in the boardroom — it’s a way of life,” 50 says. “I really wanted to bottle up the rush it gives you so my fans can make it a part of their lifestyle.”
Power by Fifty Cent will be sold at Macy’s. —Linda Hobbs