50 Cent is no stranger to promoting his many brands on Instagram, and neither is he new to taking subtle shots. Attempting to both in one post, however, drew up some criticism for the mogul/rapper. In an impromptu advertisement for his partnership with EFFEN Vodka, Fiddy threw shade at his Ciroc competitor Diddy with a post featuring his fellow mogul dancing with an overweight woman. “Dam…50?s right, I’m EFFEN Up Right Now,” the caption read. 
Upon seeing the post, commenters expressed dissent about the photo’s message, accusing 50 of “fat shaming” because the image’s caption suggests that there is something wrong with larger women. He later deleted the post, and instead opted for a more direct form of promotion:
In other news, 50 Cent’s EFFEN Vodka comes in an assortment of flavors: raspberry, cucumber, salted caramel and black cherry.