The Bennett Johnson-directed video depicts the ups and downs of a relationship between Ari and her partner. Cole also appears around the halfway mark of the video as he spits his verse while standing in a vacant space with Lennox.
“Shea Butter Baby” appears on Mike Will Made-It’s soundtrack album for Creed II. It’s the third single to receive video treatment, following “Runnin'” (with with Eearz, Schoolboy Q and2 Chainz) and “Kill ‘Em With Success” (with ASAP Rocky, ASAP Ferg and Nicki Minaj).
The new video follows a string of releases from both Ari and Cole in the past year. J. Cole recently dropped his single “Middle Child,” which he performed during the 2019 All-Star Game. Ari also released a series of tracks that are expected to appear on her upcoming album.
Check out the visuals for “She Butter Baby” in the video above.