Interactive music videos are the wave right now. Trey Songz and Nicki Minaj gaves us a taste with their “Touchin, Lovin” video, as did Wiz Khalifa for “Staying Out All Night.” Now, it’s Azealia Banks’ turn.
In the black and white fan-assisted “Wallace” visual, viewers can not only control what Banks’ face is doing, but be in the video right along with her. A webcam feature allows you to pop your face into the background. Cool, huh?
She’s already spotlighted various fans test driving the flick.
It’s 2am in JPN sis @AZEALIABANKS got me EXPOSED in my headwrap but it’s worth.it. #Wallace pic.twitter.com/j1SvSLXEqy
— アイス・パンク (@kikuchi_hori) March 11, 2015
@AZEALIABANKS #WALLACE some next level SHIT pic.twitter.com/w9Cf09IyAS
— Arianne (@_ariannefink) March 11, 2015
Check out @AzealiaBanks‘ interactive video for “Wallace” http://t.co/vwraaejdiO pic.twitter.com/19q55rGx4V
— Stereogum (@stereogum) March 11, 2015
Ready to give it a go? Head here to watch the video and be a part of art in action (Note: You must use Google Chrome to view it and turn on your webcam).