The 2015 YouTube Awards are honoring artists in a completely different way.
Unlike the show’s inception in 2013, this year’s award show will honor 50 winners based upon engagement, subscribers and views over the past six months.
The format has also changed. Instead of a live show where nominees are announced, new music videos for 15 of the artists will be created and go live simultaneously at 10 A.M PT, March 23. Charli XCX, Sheeran and Migos, will receive video treatments.
Congrats to the winners.